It Cosmetics Announces Heart-Shaped Foundation Brush

With a good cause.
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Makeup brushes have certainly gone above and beyond average lately. Gone are the days of boring brushes with zero pizzazz; today, you can own holographic brushes, unicorn brushes, and even brushes inspired by squirrels (seriously). Now, thanks to IT Cosmetics, you can own a heart-shaped foundation brush that both your skin and your Instagram followers will love.

With a sparkly pink handle and cruelty-free brush bristles, the "Love is the Foundation" brush is perfect for applying and blending all types of products, ranging from cream highlighters to matte powders. And, according to IT Cosmetics' Instagram page, the brush also contributes to a good cause: for every brush sold throughout the month of October, the company will donate one to Look Good Feel Better, an organization designed to help people coping with cancer improve their quality of life.

There is just one catch — this cute brush is only available for a limited amount of time, so you'll want to hurry to Ulta Beauty to get yours ASAP. Then make sure to take all the Instagram photos you want — complete with the heart emoji, of course.

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