A pretty makeup brush can get a beauty junkie’s heartbeat racing like nothing else. Start deep breathing now because the latest brush from IT Cosmetics is too pretty for words.

I mean ... 😍😍😍😍😍😍.

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The $30 brush, officially called the Love Beauty Fully Love Is the Foundation brush, has a heart-shaped head with synthetic bristles and a stunning ombré pink metal handle.

Magenta, Pink, Violet, Heart, Drawing, Illustration, Painting, Sketch, pinterest
Courtesy of IT Cosmetics
Brush, Cutlery, Heart, Kitchen utensil, Cosmetics, Coquelicot, Personal care, Silver, Makeup brushes, Still life photography, pinterest
Courtesy of IT Cosmetics

Best of all, for every purchase of the limited-edition beauty, IT Cosmetics will donate another brush to the American Cancer Society’s Look Good Feel Better program, which seeks to help women with cancer feel more confident.

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Headshot of STORY BY HELIN JUNG
STORY BY HELIN JUNG

Helin Jung is a writer and editor based in Los Angeles. She was formerly the executive lifestyle editor of Cosmopolitan.com.