This text should be part of every risk manager's library." —Stephen D. Morris Director, Credit Risk, ING Bank of Canada Praise for Credit Risk Scorecards "Scorecard development is important to retail financial services in terms of credit ...

They work for both sides. This book provides, with its concept of mindspace and shelfspace, a profound and contemporary insight into the anatomy of branding on both sides of the divide.

' 'The strengths of the Maddala book are its simplicity, its accessibility and the large number of examples the book contains...' 'The second edition is well written and the chapters are focused and easy to follow from beginning to end.

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry.

The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to HOSPITALITY AND TRAVEL MARKETING, International Edition is written in a user-friendly style.

This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance ...