Since its launch in 2016, Nexters’ Hero Wars became a hit game on social media platforms. During 2018-2020, the game grew rapidly on iOS and Android and became one of the most popular mobile RPGs in the world, with more than 100 million cumulative installs.
While Hero Wars achieved amazing success on mobile, Nexters had been considering other platforms as potential opportunities to increase margins and connect with audiences.
In 2020, one of the options was to expand to the web, which became one of the focus points in addition to mobile for the Hero Wars team. The result was notable: Hero Wars multiplied their sales dramatically by connecting with new players.
Additionally, by expanding to include web distribution, Nexters have been able to increase their revenue above and beyond mobile app stores that take a larger percentage of revenue, while maintaining full control to connect with their target audience.
To support scaling on the web Nexters needed a set of tools, including payment solutions. Nexters collaborated with Xsolla and used their Mobile Game Commerce solution, which proved to be a reliable tool for growing games on new platforms.
Interested in enjoying the same benefits by moving your games from mobile to the web? Contact Xsolla today and find out how we can help you with multiple solutions and expert insight.