Inchcape and Volkswagen have joined forces to open the brand’s flagship showroom in West London.
The new facility, on a 1.6-acre site just off the A4 at Brentford, is Volkswagen’s largest UK showroom to date and has space to display up to 90 new and used cars. The building extends over four floors with full sales, aftersales, service and repair services offered by a team of around 70 staff.
The showroom allows for the display of an example of every model in Volkswagen range. West London Volkswagen’s offering is further bolstered by a huge stock of approved used cars. Two floors are dedicated to ‘Das WeltAuto’, with 30 pre-owned cars located on each level. Meanwhile, web-enabled touchscreens allow customers to search Inchcape’s 2,000-strong nationwide stock of used
Volkswagen vehicles. The new retailer also benefits from a huge service area on the ground floor which features 28 service bays.
As well as the use of tablet computers to surf the www.volkswagen.co.uk website and the provision of free wi-fi, West London Volkswagen boasts a number of 140-inch video walls which allow sales staff to project images directly on to the big screen. The aim is to more fully immerse the customer in the experience and bring the cars to life.
A key exterior design feature of the showroom is an eye-catching vertical garden that sits near the customer entrance. This 230 square metre ‘living wall’ is irrigated using on-site rainwater collection and, in combination with the use of solar panels that help to generate the retailer’s electricity, maximises the energy efficiency of the building.
West London Volkswagen has been developed by Volkswagen UK and Inchcape plc in partnership and brings together operations previously run on two separate sites, adding the convenience of sales and service on one site in addition to the enhanced selection of cars on display.
Commenting on the new site, director of Volkswagen UK, Alex Smith, said: “West London Volkswagen sends a very clear message that the brand here in the UK is continuing to gear up for growth.
“Opening the largest Volkswagen retailer site in the country in such a high profile location, with the support of Inchcape, is not only good news for customers in that area who will now have a state-of-the-art facility on their doorstep, it also points to the on-going strength of Volkswagen in the UK.”
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