WO2011050248A3 - Analyzing consumer behavior using electronically-captured consumer location data - Google Patents

Analyzing consumer behavior using electronically-captured consumer location data Download PDF

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Publication number
WO2011050248A3
WO2011050248A3 PCT/US2010/053700 US2010053700W WO2011050248A3 WO 2011050248 A3 WO2011050248 A3 WO 2011050248A3 US 2010053700 W US2010053700 W US 2010053700W WO 2011050248 A3 WO2011050248 A3 WO 2011050248A3
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WO
WIPO (PCT)
Prior art keywords
consumer
location data
electronically
captured
analyzing
Prior art date
Application number
PCT/US2010/053700
Other languages
French (fr)
Other versions
WO2011050248A2 (en
Inventor
Eric H. Weiss
Thaddeus R. F. Fulford-Jones
Andrew Volpe
Original Assignee
Cadio, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Cadio, Inc. filed Critical Cadio, Inc.
Priority to CA2778646A priority Critical patent/CA2778646A1/en
Priority to GB1207457.1A priority patent/GB2487027A/en
Publication of WO2011050248A2 publication Critical patent/WO2011050248A2/en
Publication of WO2011050248A3 publication Critical patent/WO2011050248A3/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0246Traffic
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • G06Q30/0202Market predictions or forecasting for commercial activities
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • G06Q30/0204Market segmentation
    • G06Q30/0205Location or geographical consideration
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information
    • H04W4/029Location-based management or tracking services

Abstract

In embodiments, methods and systems for consumer behavior analysis using electronically-captured consumer location data may be provided. The location data may be gathered for one or more consumers. The gathered data may be analyzed to determine behavior patterns or other characteristics of the one or more consumers. Further, inferences or predictions about consumers may be derived based on the characteristics. The inferences and predictions may be the basis of consumer analytics supplied to a business or other entity.
PCT/US2010/053700 2009-10-23 2010-10-22 Analyzing consumer behavior using electronically-captured consumer location data WO2011050248A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CA2778646A CA2778646A1 (en) 2009-10-23 2010-10-22 Analyzing consumer behavior using electronically-captured consumer location data
GB1207457.1A GB2487027A (en) 2009-10-23 2010-10-22 Analyzing consumer behavior using electronically-captured consumer location data

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US25432809P 2009-10-23 2009-10-23
US61/254,328 2009-10-23
US30975110P 2010-03-02 2010-03-02
US61/309,751 2010-03-02

Publications (2)

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WO2011050248A2 WO2011050248A2 (en) 2011-04-28
WO2011050248A3 true WO2011050248A3 (en) 2015-07-16

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US (7) US9165304B2 (en)
CA (1) CA2778646A1 (en)
GB (2) GB2541307A (en)
WO (1) WO2011050248A2 (en)

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