WO2011045804A3 - Advertising through cell broadcast - Google Patents

Advertising through cell broadcast Download PDF

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Publication number
WO2011045804A3
WO2011045804A3 PCT/IN2009/000575 IN2009000575W WO2011045804A3 WO 2011045804 A3 WO2011045804 A3 WO 2011045804A3 IN 2009000575 W IN2009000575 W IN 2009000575W WO 2011045804 A3 WO2011045804 A3 WO 2011045804A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
messages
broadcasted
devices
advertisers
Prior art date
Application number
PCT/IN2009/000575
Other languages
French (fr)
Other versions
WO2011045804A2 (en
Inventor
Debasis Chatterji
Samrat Majumder
John Andrew Betrene
Midhun Raju Pyate Gowda Kake
Vinay Kumar Chennabathni
Original Assignee
M/S.Netxcell Limitied
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by M/S.Netxcell Limitied filed Critical M/S.Netxcell Limitied
Priority to PCT/IN2009/000575 priority Critical patent/WO2011045804A2/en
Publication of WO2011045804A2 publication Critical patent/WO2011045804A2/en
Publication of WO2011045804A3 publication Critical patent/WO2011045804A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

The present invention relates to an advertising method and apparatus provides advertising services via broadcast messages to mobile stations and other devices. The broadcasted messages are stored and authenticated prior to being communicated to devices within a geographic area. The apparatus has different interfaces for individual advertisers. Each advertiser stores messages to be broadcasted in the allocated spaces within the advertising apparatus and method. All messages prior to being broadcasted are authenticated by the operator. Messages broadcasted are on separate broadcast channels. The advertising method and apparatus includes a Geographic Information System (GIS), the advertising entity with an http interface that receives messages from the advertisers and a cell broadcast center that communicates the cell broadcast messages to the mobile station and other devices. The advertising method and apparatus may push information to devices based on activation. The advertisers and the operator use the advertising entity through the http interface.
PCT/IN2009/000575 2009-10-13 2009-10-13 Advertising through cell broadcast WO2011045804A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/IN2009/000575 WO2011045804A2 (en) 2009-10-13 2009-10-13 Advertising through cell broadcast

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/IN2009/000575 WO2011045804A2 (en) 2009-10-13 2009-10-13 Advertising through cell broadcast

Publications (2)

Publication Number Publication Date
WO2011045804A2 WO2011045804A2 (en) 2011-04-21
WO2011045804A3 true WO2011045804A3 (en) 2013-02-28

Family

ID=43876643

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IN2009/000575 WO2011045804A2 (en) 2009-10-13 2009-10-13 Advertising through cell broadcast

Country Status (1)

Country Link
WO (1) WO2011045804A2 (en)

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000062564A1 (en) * 1999-04-12 2000-10-19 Qualcomm Incorporated System and method for distributing advertising and gathering information in a wireless communication network
US20040137886A1 (en) * 2002-11-22 2004-07-15 Monte Ross Method and system for delivering electronic coupons to wireless mobile terminals
US6836667B1 (en) * 2000-09-19 2004-12-28 Lucent Technologies Inc. Method and apparatus for a wireless telecommunication system that provides location-based messages
US20070150557A1 (en) * 2005-12-22 2007-06-28 Samsung Electronics Co., Ltd. Apparatus and method for providing location-based advertisement information in a broadband wireless access communication system
WO2007095491A2 (en) * 2006-02-10 2007-08-23 Cyphermetrix, Inc. Method of delivering coupons using customer data
US20080133336A1 (en) * 2006-06-01 2008-06-05 Altman Samuel H Location-Based Advertising Message Serving For Mobile Communication Devices
US20080208767A1 (en) * 2007-02-26 2008-08-28 John Murray Predicting the Performance of Algorithmic Investment Strategies

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000062564A1 (en) * 1999-04-12 2000-10-19 Qualcomm Incorporated System and method for distributing advertising and gathering information in a wireless communication network
US6836667B1 (en) * 2000-09-19 2004-12-28 Lucent Technologies Inc. Method and apparatus for a wireless telecommunication system that provides location-based messages
US20040137886A1 (en) * 2002-11-22 2004-07-15 Monte Ross Method and system for delivering electronic coupons to wireless mobile terminals
US20070150557A1 (en) * 2005-12-22 2007-06-28 Samsung Electronics Co., Ltd. Apparatus and method for providing location-based advertisement information in a broadband wireless access communication system
WO2007095491A2 (en) * 2006-02-10 2007-08-23 Cyphermetrix, Inc. Method of delivering coupons using customer data
US20080133336A1 (en) * 2006-06-01 2008-06-05 Altman Samuel H Location-Based Advertising Message Serving For Mobile Communication Devices
US20080208767A1 (en) * 2007-02-26 2008-08-28 John Murray Predicting the Performance of Algorithmic Investment Strategies

Also Published As

Publication number Publication date
WO2011045804A2 (en) 2011-04-21

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