WO2011045804A2 - Advertising through cell broadcast - Google Patents

Advertising through cell broadcast Download PDF

Info

Publication number
WO2011045804A2
WO2011045804A2 PCT/IN2009/000575 IN2009000575W WO2011045804A2 WO 2011045804 A2 WO2011045804 A2 WO 2011045804A2 IN 2009000575 W IN2009000575 W IN 2009000575W WO 2011045804 A2 WO2011045804 A2 WO 2011045804A2
Authority
WO
WIPO (PCT)
Prior art keywords
content
advertisers
message
messages
advertising
Prior art date
Application number
PCT/IN2009/000575
Other languages
French (fr)
Other versions
WO2011045804A3 (en
Inventor
Debasis Chatterji
Samrat Majumder
John Andrew Betrene
Midhun Raju Pyate Gowda Kake
Vinay Kumar Chennabathni
Original Assignee
M/S.Netxcell Limitied
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by M/S.Netxcell Limitied filed Critical M/S.Netxcell Limitied
Priority to PCT/IN2009/000575 priority Critical patent/WO2011045804A2/en
Publication of WO2011045804A2 publication Critical patent/WO2011045804A2/en
Publication of WO2011045804A3 publication Critical patent/WO2011045804A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention is directed to wireless services.
  • the present invention is directed to providing the advertising method and apparatus for the broadcasting messages to mobile station
  • GSM Global System for Mobile
  • TDMA time- division multiple access
  • SMSCB short message service-cell broadcast
  • CBC Cell Broadcast Center
  • BSSs Base Station Subsystems
  • MSs Mobile Stations
  • SMSCB messages may come from various sources, such as traffic and weather reports. These messages are broadcast to MSs in defined geographical areas, known as cell broadcast areas, over a dedicated Cell Broadcast Channel (CBCH) without requiring acknowledgment from the MS.
  • CBCH Cell Broadcast Channel
  • the messages are received by the MS only in idle mode (i. e., when a telephone call is not in progress). SMSCB and related interfaces, protocol stacks and message formats are described, inter alia, in GSM standards 02.03, 03.41, 03.49 and 04.12, which are incorporated herein by reference. It is noted, however, that there is no mandatory protocol defined by G5M standards between the CBC and the BSSs. Rather, the interface protocol is left to be determined by operators of the network and cell broadcast services, based on primitives defined by the 03.41 standard.
  • the messages are distributed from a Cell Broadcast Center. Cell Broadcast Center allows the operator to specify the locations and the time frame for the messages to be broadcasted.
  • the advertising method and apparatus communicating with the CBC allows the operator and advertisers to distribute messages based on location.
  • the advertising method and apparatus provides the operator to make interfaces available to the various advertisers, so that they can upload, store, and broadcast messages. It makes the CBC available to the advertisers.
  • the geographic locations are selected graphically as well as mentioned numerically.
  • All messages through the advertising method and apparatus are authenticated and the message content is checked prior to being forwarded to the CBC.
  • CA 2381197A1 discloses Cell broadcast in a hybrid DSM/CDMA network wherein a system and method to broadcast messages over the CDMA air-interface is proposed such that the message is conveyed to a base station substantially in accordance with GSM standards followed by relaying the message to the mobile station over the CDMA air- interface.
  • This patent does not discuss advertisements and is different from the present invention.
  • KR 20040001060 discloses a Method for transmitting commercial message in mobile communication terminal wherein a method is provided to transmit a commercial CB (Cell Broadcast) message while a user is on the line in case of using a DTX (Discontinuous Transmission) mode of a GSM (Global System for Mobile communication) to transmit the message irrespective of the state of the mobile communication terminal.
  • US2004076126A1 discloses a GSM Cell Broadcast SMS Message transmission in CDMA systems wherein techniques to send GSM CBS message over the CDMA air interface are proposed. They do not relate specifically to advertisement content however.
  • US2005215259A1 proposes A Method for receiving free wireless public broadcast services with a mobile station wherein an RF scan is performed on all frequencies to determine a broadcast channel and measuring RSSI values to make a decision. This has no advertisement implications and is distinct from the present invention.
  • An advertising method and apparatus provides advertising services via broadcast messages to mobile stations and other devices.
  • the broadcasted messages are stored and authenticated prior to being communicated to devices within a geographic area.
  • the advertising apparatus has different interfaces for individual advertisers. Each advertiser stores messages to be broadcasted in the allocated spaces within the advertising apparatus and method. All messages prior to being broadcasted are authenticated by the operator. Messages broadcasted are on separate broadcast channels.
  • the advertising method and apparatus includes a Geographic Information System (GIS), the advertising entity with an http interface that receives messages from the advertisers and a cell broadcast center that communicates the cell broadcast messages to the mobile station and other devices.
  • GIS Geographic Information System
  • the advertising method and apparatus may push information to devices based on activation.
  • the advertisers and the operator use the advertising entity through the http interface.
  • Fig. 1 shows the overall block diagram of the invention.
  • Fig. 2 shows the interaction between the various entities.
  • Fig. 3 shows the block diagram of the advertising entity.
  • Fig. 4 shows the content upload, approval and delivery sub-systems.
  • Fig. 5 shows how the system diagram by means of a network stack.
  • Fig. 6 shows the protocol messages exchanged in the present invention.
  • Fig. 1 shows the overall block diagram of the invention.
  • a mobile terminal 2 communicates with a base station 4, which further communicates with a BSC 6 and a CBC 8.
  • the advertising entity 10 interfaces via HTTP 18 and TCP/IP to either of advertisers 16 or operators 5 or a GIS application 12.
  • Fig. 1 shows the overall block diagram of the invention.
  • a mobile terminal 2 is a physical equipment or Mobile Equipment (ME), such as a mobile phone or a laptop computer that is used by mobile subscribers, with a Subscriber identity Module (SIM).
  • SIM includes an International Mobile Subscriber Identity (IMSI), which is a unique identifier of the subscriber.
  • IMSI International Mobile Subscriber Identity
  • a BTS 4 is physical equipment, such as a radio tower, that enables a radio interface to communicate with the mobile equipment 2. Each BTS may serve more than one ME.
  • a BSC 6 manages radio resources, including the BTS 4. The BSC may be connected to several BTSs.
  • a CBC 8 communicates cell broadcast messages with the BSC 6 that are typically delivered to multiple mobile terminals in a specified area. Cell broadcast is one-to-many geographically focused service. It enables messages to. be communicated to multiple mobile phone customers who are located within a given part of its network coverage area at the time the message is broadcast.
  • the Advertising Entity 10 receives stores and forwards messages to the CBC to be broadcasted.
  • the advertising entity 10 interfaces via HTTP 18 and TCP/IP to either of advertisers 16 or operators 5 or a GIS application 12. Individual advertisers log onto the advertising entity via HTTP to upload contents. The advertisers select the location for the content to be broadcasted from the GIS application 12.
  • the GIS application consists of predefined BTS, BSC location details provided by the operator. The BTS, BSC location details are mapped in the GIS application which is accessed through the advertising entity 10.
  • the Operator 14 is an administrator login to the advertising entity which is accessed by the operator of the network. The operator checks the content to be broadcasted for any false data.
  • Fig. 2 shows the interaction between the various entities.
  • the advertisers login 20, followed by the server providing a geographic location of the BSC and BTS 21 following which the advertisers select the locations for the content to be broadcast.
  • the advertisers are further able to upload content to be broadcasted 22.
  • the advertiser selects 23 the time and specifies the number of messages to be sent to the mobile user 24.
  • Location, time, content and the number of occurrences of the message of the advertiser is further stored for later broadcasts 25.
  • the operator is a separate actor 27 who is also an administrator.
  • the content for each advertiser is checked by the operator 26 prior to broadcast and if the content passes the pre-determined tests, the message is broadcast at various locations 28.
  • Fig. 3 shows the block diagram of the advertising entity.
  • the advertising entity further communicates with the CBX 35 which communicates with the BSC/MSC 36 prior to transmitting the content to the BTS 37.
  • Fig. 4 shows the content upload, approval and delivery sub-systems.
  • the content upload sub-system 41 has the advertisers login 41a, and their authenticity verified 41b. If the user is authentic, the content is uploaded from selected locations 41c obtained from the GIS server 41d. All relevant information is further saved in a database 41e for later retrieval.
  • the content approval syb-system 42 has the operator (who is also the administrator) login 42a, followed by verifying authenticity 42b. If the user is authentic, the advertiser's database is checked"42c followed by performing the action of approving ⁇ the content 42d. If the content is approved, the information is uploaded to a database 42e and an approval flag is updated. In case the content is disapproved, the advertiser is alerted with an SMS or an e-mail 42f. The content delivery sub-system 43 checks the database for the approval flag and the time of broadcast and forwards this content to the CBC 43a. This is followed by the CBC 43b performing the requisite actions.
  • the CBC 43b delivery module works in both synchronous and asynchronous mode.
  • CBC In synchronous mode the CBC regularly keeps checking the uploaded database 42e for an approval flag and then processes the database records and converts it into a signaling message that's understood by BSC.
  • the content delivery sub-system 43 triggers an event to the CBC, which then converts the database records into a signaling message.
  • the CBC 43b converts the database records to application data units as defined in GSM 03.41
  • Fig. 5 shows how the system diagram by means of a network stack comprised of an application layer 50, convergence functions that map application entity protocol (CBSE) directly to the network layer in unused layers 51, 52, a network layer 53, the link layer 54 and a physical layer 55.
  • CBSE map application entity protocol
  • Fig. 6 shows the protocol messages exchanged in the present invention.
  • the CBSMSE- BIND message 60 is transmitted by CBC followed by an N-CONNECT message 61.
  • An N-CONNECT response message is received 62 followed by sending an N-DATA message 63.
  • the BSC replies the CBSMSE-BIND-CONFIRM message 65, the convergence function sends an N-DATA request 66, which is followed by sending a CBSMSE-BIND-CONFIRM message 67.
  • a CBCSMSE-UNBIND message 68 is sent and an N-DATA message 69 follows.
  • the Convergence Function is an application logic ' which carries CBSMSE-BIND parameters, CBSMSE-BIND-CONFIRM and CBSMSE- UNBIND parameters as NS-user-data (Network Service user data), which is necessary when the CBC application bypassing layers 4,5,6 of the network layer and communicates directly with Layer 3 of the Network layer.
  • NS-user-data Network Service user data
  • the complexity of dealing with the many different network layer protocols is avoided by mapping the application protocols to the Network Layer Service defined by X.213.
  • a convergence function (see Draft CCITT Recommendation Q.941 Report R 22 May 1990) which maps an application entity protocol directly to the Network Layer service defined by X.213

Abstract

The present invention relates to an advertising method and apparatus provides advertising services via broadcast messages to mobile stations and other devices. The broadcasted messages are stored and authenticated prior to being communicated to devices within a geographic area. The apparatus has different interfaces for individual advertisers. Each advertiser stores messages to be broadcasted in the allocated spaces within the advertising apparatus and method. All messages prior to being broadcasted are authenticated by the operator. Messages broadcasted are on separate broadcast channels. The advertising method and apparatus includes a Geographic Information System (GIS), the advertising entity with an http interface that receives messages from the advertisers and a cell broadcast center that communicates the cell broadcast messages to the mobile station and other devices. The advertising method and apparatus may push information to devices based on activation. The advertisers and the operator use the advertising entity through the http interface.

Description

ADVERTISING THROUGH CELL BROADCAST
BACKGROUND FIELD OF THE INVENTION
The present invention is directed to wireless services. In particular, the present invention is directed to providing the advertising method and apparatus for the broadcasting messages to mobile station
DISCUSSION OF PRIOR ART The Global System for Mobile (GSM) telecommunications is used in cellular telephone networks in many countries around the world. Existing GSM networks are based on time- division multiple access (TDMA) digital communications technology. GSM offers a useful range of network services and standards.
One of these GSM network services is a short message service-cell broadcast (SMSCB), for distributing short messages from a Cell Broadcast Center (CBC) via Base Station Subsystems (BSSs) in the network to subscriber units, or Mobile Stations (MSs). SMSCB messages may come from various sources, such as traffic and weather reports. These messages are broadcast to MSs in defined geographical areas, known as cell broadcast areas, over a dedicated Cell Broadcast Channel (CBCH) without requiring acknowledgment from the MS.
The messages are received by the MS only in idle mode (i. e., when a telephone call is not in progress). SMSCB and related interfaces, protocol stacks and message formats are described, inter alia, in GSM standards 02.03, 03.41, 03.49 and 04.12, which are incorporated herein by reference. It is noted, however, that there is no mandatory protocol defined by G5M standards between the CBC and the BSSs. Rather, the interface protocol is left to be determined by operators of the network and cell broadcast services, based on primitives defined by the 03.41 standard. The messages are distributed from a Cell Broadcast Center. Cell Broadcast Center allows the operator to specify the locations and the time frame for the messages to be broadcasted. The advertising method and apparatus communicating with the CBC allows the operator and advertisers to distribute messages based on location. The advertising method and apparatus provides the operator to make interfaces available to the various advertisers, so that they can upload, store, and broadcast messages. It makes the CBC available to the advertisers. The geographic locations are selected graphically as well as mentioned numerically.
All messages through the advertising method and apparatus are authenticated and the message content is checked prior to being forwarded to the CBC.
CA 2381197A1 discloses Cell broadcast in a hybrid DSM/CDMA network wherein a system and method to broadcast messages over the CDMA air-interface is proposed such that the message is conveyed to a base station substantially in accordance with GSM standards followed by relaying the message to the mobile station over the CDMA air- interface. This patent does not discuss advertisements and is different from the present invention. KR 20040001060 discloses a Method for transmitting commercial message in mobile communication terminal wherein a method is provided to transmit a commercial CB (Cell Broadcast) message while a user is on the line in case of using a DTX (Discontinuous Transmission) mode of a GSM (Global System for Mobile communication) to transmit the message irrespective of the state of the mobile communication terminal. US2004076126A1 discloses a GSM Cell Broadcast SMS Message transmission in CDMA systems wherein techniques to send GSM CBS message over the CDMA air interface are proposed. They do not relate specifically to advertisement content however. US2005215259A1 proposes A Method for receiving free wireless public broadcast services with a mobile station wherein an RF scan is performed on all frequencies to determine a broadcast channel and measuring RSSI values to make a decision. This has no advertisement implications and is distinct from the present invention. SUMMARY OF THE INVENTION
An advertising method and apparatus provides advertising services via broadcast messages to mobile stations and other devices. The broadcasted messages are stored and authenticated prior to being communicated to devices within a geographic area. The advertising apparatus has different interfaces for individual advertisers. Each advertiser stores messages to be broadcasted in the allocated spaces within the advertising apparatus and method. All messages prior to being broadcasted are authenticated by the operator. Messages broadcasted are on separate broadcast channels.
The advertising method and apparatus includes a Geographic Information System (GIS), the advertising entity with an http interface that receives messages from the advertisers and a cell broadcast center that communicates the cell broadcast messages to the mobile station and other devices. The advertising method and apparatus may push information to devices based on activation. The advertisers and the operator use the advertising entity through the http interface. BRIEF DESCRIPTION OF DRAWINGS
Fig. 1 shows the overall block diagram of the invention.
Fig. 2 shows the interaction between the various entities.
Fig. 3 shows the block diagram of the advertising entity.
Fig. 4 shows the content upload, approval and delivery sub-systems.
Fig. 5 shows how the system diagram by means of a network stack.
Fig. 6 shows the protocol messages exchanged in the present invention.
DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS
Fig. 1 shows the overall block diagram of the invention. As seen in this figure, a mobile terminal 2 communicates with a base station 4, which further communicates with a BSC 6 and a CBC 8. The advertising entity 10 interfaces via HTTP 18 and TCP/IP to either of advertisers 16 or operators 5 or a GIS application 12. Fig. 1 shows the overall block diagram of the invention. As seen in this figure, a mobile terminal 2 is a physical equipment or Mobile Equipment (ME), such as a mobile phone or a laptop computer that is used by mobile subscribers, with a Subscriber identity Module (SIM). The SIM includes an International Mobile Subscriber Identity (IMSI), which is a unique identifier of the subscriber. A BTS 4 is physical equipment, such as a radio tower, that enables a radio interface to communicate with the mobile equipment 2. Each BTS may serve more than one ME. A BSC 6 manages radio resources, including the BTS 4. The BSC may be connected to several BTSs. A CBC 8 communicates cell broadcast messages with the BSC 6 that are typically delivered to multiple mobile terminals in a specified area. Cell broadcast is one-to-many geographically focused service. It enables messages to. be communicated to multiple mobile phone customers who are located within a given part of its network coverage area at the time the message is broadcast. The Advertising Entity 10 receives stores and forwards messages to the CBC to be broadcasted. The advertising entity 10 interfaces via HTTP 18 and TCP/IP to either of advertisers 16 or operators 5 or a GIS application 12. Individual advertisers log onto the advertising entity via HTTP to upload contents. The advertisers select the location for the content to be broadcasted from the GIS application 12. The GIS application consists of predefined BTS, BSC location details provided by the operator. The BTS, BSC location details are mapped in the GIS application which is accessed through the advertising entity 10. The Operator 14 is an administrator login to the advertising entity which is accessed by the operator of the network. The operator checks the content to be broadcasted for any false data.
Fig. 2 shows the interaction between the various entities. At first, the advertisers login 20, followed by the server providing a geographic location of the BSC and BTS 21 following which the advertisers select the locations for the content to be broadcast. The advertisers are further able to upload content to be broadcasted 22. Following this, the advertiser selects 23 the time and specifies the number of messages to be sent to the mobile user 24. Location, time, content and the number of occurrences of the message of the advertiser is further stored for later broadcasts 25. The operator is a separate actor 27 who is also an administrator. The content for each advertiser is checked by the operator 26 prior to broadcast and if the content passes the pre-determined tests, the message is broadcast at various locations 28.
Fig. 3 shows the block diagram of the advertising entity. There are several functional blocks within the advertising entity including a content delivery system 33, a content approval system 32, a content upload system 31 and a GIS server 34 for location information. The advertising entity further communicates with the CBX 35 which communicates with the BSC/MSC 36 prior to transmitting the content to the BTS 37. Fig. 4 shows the content upload, approval and delivery sub-systems. The content upload sub-system 41 has the advertisers login 41a, and their authenticity verified 41b. If the user is authentic, the content is uploaded from selected locations 41c obtained from the GIS server 41d. All relevant information is further saved in a database 41e for later retrieval. The content approval syb-system 42 has the operator (who is also the administrator) login 42a, followed by verifying authenticity 42b. If the user is authentic, the advertiser's database is checked"42c followed by performing the action of approving ^ the content 42d. If the content is approved, the information is uploaded to a database 42e and an approval flag is updated. In case the content is disapproved, the advertiser is alerted with an SMS or an e-mail 42f. The content delivery sub-system 43 checks the database for the approval flag and the time of broadcast and forwards this content to the CBC 43a. This is followed by the CBC 43b performing the requisite actions. The CBC 43b delivery module works in both synchronous and asynchronous mode. In synchronous mode the CBC regularly keeps checking the uploaded database 42e for an approval flag and then processes the database records and converts it into a signaling message that's understood by BSC. In asynchronous mode the content delivery sub-system 43 triggers an event to the CBC, which then converts the database records into a signaling message. The CBC 43b converts the database records to application data units as defined in GSM 03.41 Fig. 5 shows how the system diagram by means of a network stack comprised of an application layer 50, convergence functions that map application entity protocol (CBSE) directly to the network layer in unused layers 51, 52, a network layer 53, the link layer 54 and a physical layer 55. Our application talks directly to the layer 3 of the SS7 network bypassing other layers of the network. This makes the message transport much more reliable and faster.
Fig. 6 shows the protocol messages exchanged in the present invention. The CBSMSE- BIND message 60 is transmitted by CBC followed by an N-CONNECT message 61. An N-CONNECT response message is received 62 followed by sending an N-DATA message 63. This causes the CBSMSE-BIND message 64 to be transmitted by the CBC to the BSC. The BSC replies the CBSMSE-BIND-CONFIRM message 65, the convergence function sends an N-DATA request 66, which is followed by sending a CBSMSE-BIND-CONFIRM message 67. A CBCSMSE-UNBIND message 68 is sent and an N-DATA message 69 follows. Following this an N-DISCONNECT message 70 is sent which causes a CBSMSE-UNBIND message 71 to be transmitted. The entities are CBC, convergence function and BSC. The Convergence Function is an application logic ' which carries CBSMSE-BIND parameters, CBSMSE-BIND-CONFIRM and CBSMSE- UNBIND parameters as NS-user-data (Network Service user data), which is necessary when the CBC application bypassing layers 4,5,6 of the network layer and communicates directly with Layer 3 of the Network layer. The complexity of dealing with the many different network layer protocols is avoided by mapping the application protocols to the Network Layer Service defined by X.213. A convergence function (see Draft CCITT Recommendation Q.941 Report R 22 May 1990) which maps an application entity protocol directly to the Network Layer service defined by X.213

Claims

CLAIMS:
1. A system that provides authenticated, reliable and efficient advertising services via broadcast messages to mobile stations and other devices by direct
5 communication with the network enabled by mapping the application entity protocol (CBSE) directly to the network layer in unused layers of the network stack comprising:
a. A mobile terminal, also referred to as Mobile Equipment (ME);
b. A BTS serving one or more MEs;
10 c. One or more base stations;
d. One or more BSCs;
e. One or more CBCs;
f. One or more advertising entities that can interface by means of HTTP and TCP/IP with a set of operators and advertisers;
15 g. A GIS module to provide location information; and
S h. One or more operators that administer the system.
2. A system of claim 1 wherein the mobile terminal could be any physical or mobile equipment such as a mobile phone or a laptop computer that is associated with a
20 subscriber identity module (SIM), which includes an international mobile subscriber identity (IMSI) that uniquely identifies the subscriber.
3. A system of claim 1 wherein the BTS could be a radio tower enabling a radio interfaces to communicate with the mobile equipment wherein a BTS may serve 25 more than one ME.
4. A system of claim 1 wherein the BSC manages radio resources including the BTS wherein a BSC may be connected to one or more BTS-es.
5. A system of claim 1 wherein the CBC communicates cell broadcast messages, which are one-to-many broadcasts, with the BSC such that the messages are delivered to multiple mobile terminals in a specified area.
6. A system of claim 1 wherein the advertising entity receives, stores and forwards messages to the CBC to be broadcast further comprising:
a. Means to interface via HTTP and TCP/IP to either of advertisers, operators or GIS applications;
b. Means to allow advertisers log onto the advertising entity via HTTP to manipulate content;
c. Means to allow advertisers select the location for the content to be broadcast from the GIS module;
d. One or more content delivery systems;
e. One or more content approval systems;
f. One or more content upload systems;
g A GIS module further comprising:
i. Pre-defined BTS, BSC location details provided by the operator; and
ii. Means to map BTS, BSC location details to be accessed through the advertising entity; and
h. Means to communicate with the CBX, which communicates with the BSC/MSC prior to transmitting the content to the BTS.
7. A system of claim 1 wherein one or more operators administer the system through authenticated access including functions such as:
a. Avoiding malicious data being broadcasted; and
b. Checking the credentials of the advertisers.
8. A system of claim 6 wherein the content upload system further comprises:
a. Means to allow advertisers to login and authenticate themselves; b. Means to allow authenticated advertisers upload content in select locations obtained from the GIS module; and
c. Means to save relevant information in a data-store for further retrieval.
9. A system of claim 6 wherein the content approval system further comprises: a. Means to allow the operators to login and authenticate themselves;
b. Means to allow authenticated operators check the advertiser's data-store and approve the content provided by the advertiser;
c. Means to permanently store approved content in the data-store and update an approval flag associated with the content; and
d. Means to alert advertisers in case the content is not approved by utilizing various communication methods.
10. A system of claim 9 wherein advertisers could be alerted by means of:
a. Short Messages (SMS); and
i b. Electronic Mail.
11. A system of claim 6 wherein the content delivery system checks the database for the approval flag and the time of broadcast and forwards this content to the CBC.
12. A system of claim 1 wherein the CBC is such that its delivery mechanisms work in both synchronous and asynchronous mode and converts the database records to application data units as defined in industrial broadcasting standard specification wherein:
a. In synchronous mode the CBC regularly keeps checking the uploaded data-sore for an approval flag and then processes the database records and converts it into a signaling message that's understood by BSC; b. In asynchronous mode the content delivery sub-system triggers an event to the CBC, which then converts the database records into a signaling message; and
c. A system of claim 12 wherein the broadcasting standard is GSM 03.4.
13. A system of claim 1 wherein the network stack comprised of an application layer, convergence functions that map application entity protocol (CBSE) directly to the network layer in unused layers a network layer, the link layer and a physical layer.
14. A system of claim 13 wherein the application talks directly to the layer 3 of the SS7 network bypassing other layers of the network, enabling reliable and efficient communication.
15. A method that provides authenticated, reliable and efficient advertising services via broadcast messages to mobile stations and other devices by direct communication with the network enabled by mapping the application entity protocol (CBSE) directly to the network layer in unused layers of the network stack executed amongst various participating entities including:
(a) One or more mobile terminals, also referred to as Mobile Equipment (ME);
(b) A BTS serving one or more MEs;
(c) One or more base stations;
(d) One or more BSCs;
(e) One or more CBCs;
(f) One or more advertising entities that can interface by means of HTTP and TCP/IP with a set of operators and advertisers; and
(g) One or more operators that administer the system comprising the steps of: a. the advertisers logging into the application to authenticate themselves; b. the GIS module providing a geographic location of the BSC and BTS; c. the advertisers selecting the locations for the content to be broadcast; d. the advertisers uploading content to be broadcasted;
e. the advertiser selecting parameters such as the time and the number of messages to be broadcast;
f. the application storing such parameters as location, time, content and the number of occurrences of the message of the advertiser is further stored for later broadcasts; g. checking the content for each advertiser performed by the operator prior to broadcast;
i. If the content passes the pre-determined tests, the message is broadcast at various locations; and
ii. If the content fails the pre-determined tests, notifying the advertisers of the failure.
16. A method of claim 15 wherein the protocol messages exchanged between the CBC, convergence function and BS in the present invention include:
a. The CBSMSE-BIND message is transmitted by CBC;
b. Followed by an N-CONNECT message;
c. An N-CONNECT response message is received;
d. Followed by sending an N-DATA message;
e. This causes the CBSMSE-BIND message to be transmitted by the CBC to the BSC;
f. The BSC replies the CBSMSE-BIND-CONFIRM message;
g. The convergence function sends an N-DATA request ;
h. Which is followed by sending a CBSMSE-BIND-CONFIRM message; i. A CBCSMSE-UNBIND message is sent;
j. An N-DATA message follows;
k. Following this an N-DISCONNECT message is sent; and
1. Which causes a CBSMSE-UNBIND message to be transmitted.
17. A method of claim 15 wherein the Convergence Function is an application logic which carries CBSMSE-BIND parameters, CBSMSE-BIND-CONFIRM and CBSMSE-UNBIND parameters as NS-user-data (Network Service user data), which is necessary when the CBC application bypassing layers 4,5 and 6 of the network layer and communicates directly with Layer 3 of the Network layer such that the complexity of dealing with the many different network layer protocols is avoided by mapping the application protocols to the Network Layer Service.
18. A method of claim 17 wherein the convergence function is written according to specifications defined by X.213.
19. A computer program product that provides authenticated, reliable and efficient advertising services via broadcast messages to mobile stations and other devices by direct communication with the network enabled by mapping the application entity protocol (CBSE) directly to the network layer in unused layers of the network stack executed amongst various participating entities including:
(a) One or more mobile terminals, also referred to as Mobile Equipment (ME); (b) A BTS serving one or more MEs;
(c) One or more base stations
(d) One or more BSCs;
(e) One or more CBCs;
(f) One or more advertising entities that can interface by means of HTTP and TCP/IP with a set of operators and advertisers; and
(g) One or more operators that administer the system comprising:
a. A Convergence Function is an application logic which carries CBSMSE- BIND parameters, CBSMSE-BIND-CONFIRM and CBSMSE-U BIND parameters as NS-user-data (Network Service user data), which is necessary when the CBC application bypassing layers 4, 5 and 6 of the network layer and communicates directly with Layer 3 of the Network layer such that the complexity of dealing with the many different network layer protocols is avoided by mapping the application protocols to the Network Layer Service.
20. A computer program product of claim 19 wherein the convergence function is written according to specifications defined by X.213.
PCT/IN2009/000575 2009-10-13 2009-10-13 Advertising through cell broadcast WO2011045804A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/IN2009/000575 WO2011045804A2 (en) 2009-10-13 2009-10-13 Advertising through cell broadcast

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/IN2009/000575 WO2011045804A2 (en) 2009-10-13 2009-10-13 Advertising through cell broadcast

Publications (2)

Publication Number Publication Date
WO2011045804A2 true WO2011045804A2 (en) 2011-04-21
WO2011045804A3 WO2011045804A3 (en) 2013-02-28

Family

ID=43876643

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IN2009/000575 WO2011045804A2 (en) 2009-10-13 2009-10-13 Advertising through cell broadcast

Country Status (1)

Country Link
WO (1) WO2011045804A2 (en)

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000062564A1 (en) * 1999-04-12 2000-10-19 Qualcomm Incorporated System and method for distributing advertising and gathering information in a wireless communication network
US20040137886A1 (en) * 2002-11-22 2004-07-15 Monte Ross Method and system for delivering electronic coupons to wireless mobile terminals
US6836667B1 (en) * 2000-09-19 2004-12-28 Lucent Technologies Inc. Method and apparatus for a wireless telecommunication system that provides location-based messages
US20070150557A1 (en) * 2005-12-22 2007-06-28 Samsung Electronics Co., Ltd. Apparatus and method for providing location-based advertisement information in a broadband wireless access communication system
WO2007095491A2 (en) * 2006-02-10 2007-08-23 Cyphermetrix, Inc. Method of delivering coupons using customer data
US20080133336A1 (en) * 2006-06-01 2008-06-05 Altman Samuel H Location-Based Advertising Message Serving For Mobile Communication Devices
US20080208767A1 (en) * 2007-02-26 2008-08-28 John Murray Predicting the Performance of Algorithmic Investment Strategies

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000062564A1 (en) * 1999-04-12 2000-10-19 Qualcomm Incorporated System and method for distributing advertising and gathering information in a wireless communication network
US6836667B1 (en) * 2000-09-19 2004-12-28 Lucent Technologies Inc. Method and apparatus for a wireless telecommunication system that provides location-based messages
US20040137886A1 (en) * 2002-11-22 2004-07-15 Monte Ross Method and system for delivering electronic coupons to wireless mobile terminals
US20070150557A1 (en) * 2005-12-22 2007-06-28 Samsung Electronics Co., Ltd. Apparatus and method for providing location-based advertisement information in a broadband wireless access communication system
WO2007095491A2 (en) * 2006-02-10 2007-08-23 Cyphermetrix, Inc. Method of delivering coupons using customer data
US20080133336A1 (en) * 2006-06-01 2008-06-05 Altman Samuel H Location-Based Advertising Message Serving For Mobile Communication Devices
US20080208767A1 (en) * 2007-02-26 2008-08-28 John Murray Predicting the Performance of Algorithmic Investment Strategies

Also Published As

Publication number Publication date
WO2011045804A3 (en) 2013-02-28

Similar Documents

Publication Publication Date Title
KR100650739B1 (en) Message broadcasting service system and method using open api
US9028577B2 (en) Network adapted to manage different mobile telephony services
US6085100A (en) Routing a short message reply
CN102917333B (en) The satellite communication system of extensive ICBM SHF satellite terminal and the cut-in method of ICBM SHF satellite terminal
CA2578657C (en) Method, system and apparatuses for short message group-delivering
CN108449724B (en) Function number service processing method and device
US7420941B2 (en) Mobile communication system and mobile station
US20030003953A1 (en) Multi-user chat service in a cellular network
US8731513B2 (en) System and method for delivering mobile wireless broadcast messages in designated languages
JP5069666B2 (en) Information collection system, communication terminal, and information collection method
CN101227710B (en) Equipment and method for synchronizing locating trigger information
EP1786218A1 (en) A method for realizing short message pocket transmission
WO2008100680A1 (en) Emergency broadcast message support in wireless communication networks
CN102047742A (en) Method and apparatus for multiplexing different traffic types over a common communication session
CN101656933A (en) Method, device and system in group system for positioning by short message
CN104661184A (en) Method and equipment for satellite communication
KR100812396B1 (en) Method and apparatus for location based multimedia message service
CN102131311B (en) The communication means of machine to machine and equipment
CN101986738B (en) The method of feedback reception end state, system and server
TWI420426B (en) Multidimensional emergency messaging system
CN203039916U (en) APN system for client to directly access the Internet
CN107181777A (en) The sending method and device of control message
CN101808367A (en) Communication means, user terminal and communication system
CN101742418B (en) Method, system and equipment for informing short data capacity of group calling
WO2011045804A2 (en) Advertising through cell broadcast

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 09850369

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase in:

Ref country code: DE

WWE Wipo information: entry into national phase

Ref document number: 3386/CHENP/2012

Country of ref document: IN

122 Ep: pct application non-entry in european phase

Ref document number: 09850369

Country of ref document: EP

Kind code of ref document: A2