USRE43430E1 - Apparatus and method for delivering information to an individual based on location and/or time - Google Patents
Apparatus and method for delivering information to an individual based on location and/or time Download PDFInfo
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- USRE43430E1 USRE43430E1 US12/834,132 US83413210A USRE43430E US RE43430 E1 USRE43430 E1 US RE43430E1 US 83413210 A US83413210 A US 83413210A US RE43430 E USRE43430 E US RE43430E
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- information
- individual
- location
- identification device
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Definitions
- the present invention relates to information delivery systems.
- it relates to the delivery of information to an individual based on the individual's movements, and/or the individual's interests, and/or the time the individual is at a particular location, and/or the unique aspects of a particular location.
- Another method of delivering advertisements for coupons to an individual using the Internet is through email. This is accomplished usually after someone visits a site, fills out an online form, and submits the form to be processed usually through a form handler. While this method may be effective for existing customers who may have loyalty to the advertising company, it can be ineffective for new customers because they may not take the time to enter any information. In addition, a substantial number of Internet users routinely discard advertising email, as a form of junk mail, without ever reading it. As a result, even if an advertiser identifies the potential customer and sends email, a substantial amount of that email will never be read. It would be desirable to have a system in which the likelihood of the potential customer reading the advertising communication would be relatively high.
- Another problem associated with conventional Internet marketing is that due to the proliferation of Web sites, new companies engaging in e-commerce often find that they can only obtain Web addresses that are not the company's name, are not appropriate for the company, or do not seem to be the related to the goods or services sold by the company.
- the disadvantage of a poor Web address is that it increases the likelihood that the company will lose sales at their site since a potential visitor wouldn't think of such an unlikely address for the company, and often won't use a search engine to find the correct address.
- anything that makes it less convenient or harder for someone to link to a Web site will cost that company business. This inability to have a Web address that adequately reflects the company and/or its name is due to several factors and is one of many problems solved by the invention.
- Unfocused information is that information which is broadcasted to the general public in an indiscriminate manner. For example, a conventional television, radio, billboard, or print advertisement would be received by many individuals, most of whom would have no interest in the particular product or service in the advertisement. As a result, a significant portion of the cost associated with presenting a particular conventional advertisement is wasted since the advertisement is presented to the wrong individuals. It would be desirable to have an effective method of focusing advertising and distributing information to a well-defined set of individuals who represent the target group desired by the advertiser or information distributor.
- the disadvantage associated with this type of marketing is that many types of economic activity are relevant to a particular individual depending on where that individual may be at a given time. For example, if an individual is an avid golfer, the computer may have this fact in its database. This would allow golf related advertisements from local merchants to be directed to the individual at the individual's residence etc. However, if the individual was traveling, local merchants in the area the individual was visiting would not be aware of the individual's presence and would have no reason to attempt to market their products to the visiting individual. It would be desirable for local merchants to have a method of contacting individuals visiting their locale at the time the individual was visiting such that the individual could take advantage of products and services provided by the local merchants.
- the present invention solves the foregoing problems by providing a system that provides focused advertising and/or other information to individuals based on the time and/or their location.
- the individuals carry a wireless identification device which can be identified as an individual passes through a specific geographic location.
- the identification information is then sent to a computer, such as a server on the Internet, which uses the identification information to access the individual's records.
- the location information is also uploaded to the server.
- a computer uses the ID and location information to select, from a list of information providers, those information providers which provide information content identifiable or correlated to a location and/or time, and is of interest to the individual.
- the information can be forwarded to the individual by a variety of information channels.
- One channel uses conventional Internet email to deliver advertisements and other information to the individual's Internet mailbox.
- the email can be delivered to a conventional PC, a portable computer, a PDA (a personal digital assistant, well-known in the art), an intelligent wireless telephone or other suitable device.
- the identification information can be stored in a card with an embedded RFID tag and its location determined by fixed interrogators.
- intelligent devices such as PDAs and wireless telephones can have embedded within them a GPS receiver which can provide precise position information and be transmitted directly to fixed interrogators or wireless telephone towers which will then relay that information to the computer.
- Another alternative embodiment uses multiple wireless telephone towers to detect wireless telephones that are not local to the area and to determine the position of the wireless telephone through triangulation techniques.
- FIG. 1 is a diagram which illustrates data flow between an individual and an advertiser or content provider system.
- FIG. 2 is a diagram that illustrates an alternative embodiment of the invention in which the identification device is shown embedded in several different types of I/O devices.
- FIG. 3 is a diagram that illustrates another alternative embodiment of the invention in which the identification device determines its own location from GPS satellite information and transfers that information to the advertising computer via the cellular telephone system and the Internet.
- the invention is directed to a method of providing focused information to individuals based on the time and/or the location of the individual in relation to a particular source of information or information provider.
- An information provider can be a merchant or advertiser, a public entity distributing information, or any other entity seeking to distribute information based on time and the location of an individual.
- This focused information can be very useful when used by local merchants attempting to reach visitors to the merchants geographical area, but it can be equally useful when marketing to local residents.
- this system can use personal preferences as a way to filter content from providers, but ordinarily position and/or time information determines which, not how much, data will be loaded or forwarded for an individual to see or use.
- an individual desires to receive only certain types of information, then the individual can, via the system, update the filtering criteria.
- the system would filter out any information which the individual has indicated to be undesirable. This protects the user from receiving large quantities of unwanted information from a variety of advertisers or other sources.
- One way that the filtering preferences can be selected is via a form page in a Web site.
- the system can also dynamically filter information before it is sent to the individual. This would be done to eliminate any redundant messages or hyperlinks that would otherwise be presented to the individual.
- the system uses the Internet to deliver Web pages or other content through non-traditional push means.
- the information is directed to particular individuals when their presence is detected in a particular location.
- the information is distributed using conventional Internet email, or it can be distributed via an individual account designed to store accumulated content for display to the account member through wireless devices such as PDAs or intelligent wireless telephones interfacing with the Internet.
- the system determines the presence of an individual through the use of an identification device, such as an RFID tag, intelligent wireless telephone, or other device such as a PDA, and based on the individual's identity and location and/or time they are at a location, the system selects information related to the location or time and pushes the information down through the available information channels to that individual. Once the system identifies the individual, it delivers information content, in whole or in part, via the Internet and through appropriate wired or wireless devices.
- an identification device such as an RFID tag, intelligent wireless telephone, or other device such as a PDA
- An example of how the invention is used is as follows: if an individual is carrying an identification device, such as an RFID tag in the individual's wallet, and the individual is passing by a particular store which has an interrogator, the interrogator in the store will read the identification information in the RFID tag and forward that information to a computer along with the location of the interrogator. The computer can then access any records related to the individual with the information from the RFID tag. The computer's records may indicate that the individual has preferences for a particular product or service. If the product or services are on sale, the computer can then notify the individual to allow the individual to take advantage of the sale or availability of the product.
- an identification device such as an RFID tag in the individual's wallet
- the interrogator in the store will read the identification information in the RFID tag and forward that information to a computer along with the location of the interrogator.
- the computer can then access any records related to the individual with the information from the RFID tag.
- the computer's records may indicate that the individual has preferences for a particular product or service. If the product
- the system can also notify the individual via alternative methods. For example, if the individual has a PDA, or an intelligent wireless telephone, the computer can immediately notify the individual by sending email or any other suitable message to the PDA or intelligent wireless telephone.
- the information can also be made available to the individual at a specific Internet web site, say for example, through a user account.
- displays within the store can be synchronized with the individual such that as the individual passes by a specific location within the store, customized advertisements or information based on past user purchases or user preferences can be automatically downloaded to the monitors as the user passes by fixed interrogators within the store.
- Interrogators can be self contained devices. However, their functions can also be implemented by computers having the necessary transmitter, receiver, and antenna.
- a preferred embodiment of particular interest is one in which an RFID tag used as the identification device is embedded in a conventional credit card. This provides convenience to the individual because the individual does not have to carry anything additional beyond what the individual already carries. In addition, since credit cards are almost universally used, the placement of the identification device inside a credit card would achieve rapid penetration of the entire marketplace.
- FIG. 1 this figure illustrates the flow of information in a preferred embodiment of the invention.
- an individual 1 will be carrying identification device 3 .
- the identification device 3 should preferably be small enough to be carried conveniently in the individual's 1 wallet.
- the identification device 3 is shown in the individual's 1 pocket 2 .
- the identification device 3 would be an RFID tag with a unique ID number associated with that individual 1 .
- RFID tags and interrogator techniques are well-known in the art.
- the RFID tag may be encased in a plastic card similar to a credit card for the purpose of allowing it to be conveniently stored in the individual's 1 wallet along with the individual's 1 credit cards.
- the identification device 3 is not to put it in a stand-alone container, but rather to embed it inside an actual credit card. This eliminates the need for the individual to carry anything extra, it ensures that the individual will be careful not to lose it, and it ensures that wide market penetration will be achieved by the system.
- an interrogator 4 for the purpose of this discussion, an interrogator may also be referred to as an information retrieval or writing or loading device.
- an interrogator may also be referred to as an information retrieval or writing or loading device.
- a series of interrogators 4 would be located in various locations to allow an individual 1 to be monitored over a wide geographic area. It may also be possible, particularly to reduce costs, to use a switching scheme where only one interrogator's 4 transmission is relayed to different antennas at a physical or “brick and mortar” store. The switching can be prompted by a passive IR interrogator or can just be sequentially fired. This reduces the number of interrogators 4 which are needed.
- the interrogator 4 would awaken or energize the identification device 3 and the identification device 3 would respond to the interrogator 4 by modulating unique identification information to the interrogator 4 via returned RF.
- Interrogator 4 and RFID technology are well-known in the art.
- other technologies such as phase shifting detection (Doppler) and signal strength (amplitude) detection can also be used to determine location.
- any suitable wireless technology can be used, such as near field (magnetic or “H” field) tags similar to those used as antitheft devices in stores, infrared devices, smart cards, bar codes, magnetic strips, ultrasonic transducers, etc.
- hybrid technologies can also be used. For example, GPS chip sets can be used in combination with an RFID tag. An on-board clock and timing circuit can be used to record locale at regular time intervals. The RFID tag can send this information when energized by an interrogator 4 .
- GPS chip sets can be used in combination with an RFID tag.
- An on-board clock and timing circuit can be used to record locale at regular time intervals. The RFID tag can send this information when energized by an interrogator 4 .
- These hybrid technologies allow merchants or information gatherers to monitor movement of an individual through a given geographic area, for example, a store. This provides the observer with information which may be useful in monitoring traffic, placing advertising, etc.
- a read-only RFID transponder is embedded in the card.
- a read/write RFID transponder can be placed in the identification device 3 to allow the identification device 3 to be used in other countries such that the same identification device 3 can comply with government regulations in more than one country.
- each RFID transponder would operate in a different frequency or in a different frequency band.
- multiple transponders may be used with different frequencies to provide redundancy which will avoid lost detections due to missed transmissions, and also provide improved performance by allowing the interrogator 4 to select the strongest incoming signal.
- the interrogator 4 reads the ID information in the identification device 3 and transmits the individual's 1 ID information, in combination with location information to an advertiser system 7 via the Internet 6 .
- the advertiser system 7 is the system which gathers information from advertisers and other information providers, and which controls the downloading of that information to the individual.
- the advertising system 7 also collects preference selection information from the individual 1 and uses it to filter the information which is downloaded to the individual 1 .
- the connections between the interrogator 4 , the Internet 6 , and the advertiser system 7 can be any convenient technology, such as land line modem, cellular modem, hardwired connection (cable network, DSL, etc.).
- the advertiser system 7 uses the ID information to access the individual's 1 records in the advertiser system 7 . Based on the individual's 1 records, the advertiser system 7 knows that the individual 1 is more likely to be receptive to an advertisement or communication from one or more content providers related to the location and/or time that individual was at the location. The advertising system 7 will then select appropriate information and transmit that information to the individual 1 via predetermined information channels.
- the interrogator 4 may be a dedicated device which executes a single function. Likewise, it may also be implemented by being attached to a conventional PC.
- the advertising system 7 may forward email 8 to the individual 1 via the Internet. This is a conventional method of sending email 8 which does have a drawback in that it may not be received until the individual 1 checks incoming email 8 .
- the advertising system 7 may also decide to send communications to the individual 1 via more recently developed devices such as a PDA 9 .
- the advantage of the PDA 9 is that it can be carried by the individual 1 , which makes the incoming communication immediately available. If the PDA 9 is equipped with a cellular modem, the PDA 9 can receive a message or be used to access email immediately.
- a PC 10 either desktop or portable, can also be used to receive messages from the advertising system 7 . When a PC 10 is used, alternatives to email can also be used.
- the individual's 1 account can be accessed or a button in the browser bar can be “clicked” to view hyperlinks and advertisements.
- the final delivery stage of content delivery can be through “traditional” push means.
- some data can be forwarded to the individual 1 via audio technology. In that situation, the individual 1 would specify that the text information is to be converted to audio via a text to speech program that would play the information to the individual 1 via an audio output device, such as the intelligent wireless telephone 11 .
- intelligent wireless telephones 11 can be used to receive the information.
- Intelligent wireless telephones 11 have been developed with a display screen suitable for displaying messages. These devices have built-in intelligence features that exceed the basic telephone technology. For example, they can have small processors and Web browsers which will allow them to surf the Web, to receive e-mail, etc. These devices are also commonly referred to as being Web enabled.
- One advantage of using an intelligent wireless telephone 11 is that the advertising system 7 can use the Internet to contact the intelligent wireless telephone 11 or directly dial the intelligent wireless telephone 11 without using the Internet. The individual 1 would be immediately notified of the incoming message when the intelligent wireless telephone 11 rings.
- an identification device 3 reader can also be attached to the individual's 1 computer to read the information provided by the RFID device in the identification device 3 .
- the identification device 3 is waived in front of the reader, the reader automatically notifies the advertising system 7 via the Internet, and the information is downloaded to the individual 1 or interfacing device (i.e.: PC, laptop, PDA, etc.).
- Another advantage of the invention is that it allows an individual who does not own a PC to be able to take advantage of the information provided by the invention
- one alternative embodiment provides the ability to attach an interrogator 4 to a PC which may be owned by a merchant or some other entity, such as a library. If the individual 1 uses the merchant's or library's PC, the individual 1 would wave the identification device 3 in front of the interrogator 4 . This would notify the advertising system 7 of the presence of the individual 1 at that PC, and the advertising system 7 would then proceed with downloading information to the individual 1 .
- an individual 1 would provide demographic and reference information which would be stored in the individual's record in the advertising system 7 computer. This information would be related to the identification information on the identification device 3 so that the advertising system would be able to evaluate potential information which is most appropriate to the particular individual 1 .
- FIG. 2 illustrates an alternative preferred embodiment in which the identification information can be stored in alternative devices rather than the identification device 3 discussed above.
- the identification device 3 can be integrated with either the PDA 9 , the PC 10 , or the intelligent wireless telephone 11 . This would eliminate the need for the individual 1 to carry the identification device 3 .
- the ability of the invention to determine where an individual 1 is at a given time allows a merchant or other information provider to focus its advertising on individuals 1 who have a probability of interest in a particular advertisement or information content. This is possible because the individual's 1 record on the advertising system 7 will contain demographic information that indicates to merchants whether there is a probability of interest.
- the time the individual 1 is detected can be an important factor in advertising. For example, an advertiser who manages a restaurant may have a strong interest in immediately notifying nearby individuals 1 during the lunch or dinner hours. Alternatively, advertisements for restaurants would not be sent to the individual 1 after the restaurant is closed. Yet another example would be a business which advertises using billboards, bus stops, magazines stands, etc. These advertisements can be correlated to a specific location in between two or more specific dates. When someone is at this location at a particular time, the system can determine which advertisements were seen by that individual.
- an interrogator 4 attached to an antenna 12 .
- the antenna 12 is shown as a separate device, but it may just as easily be an integrated component of the interrogator 4 .
- the advertising system 7 When the advertising system 7 has selected a the appropriate advertisements and/or information for the individual 1 , it then transmits that information to the interrogator 4 via the Internet 6 .
- the information is then transmitted via a hardwired link to a display or audible device (using speech software) or via wireless link to any of the interfacing devices such as the PDA 9 , computer 10 , or the intelligent wireless telephone 11 .
- the interrogator 4 can be a read-only device that only forwards identifying information to the advertising computer 7
- the interrogator 4 can also be designed as shown in this figure to have read/write capability. Read/write capability provides increased functionality since it allows immediate transfer of data via the same data path used to collect the identifying information.
- FIG. 3 another alternative preferred embodiment is illustrated.
- This embodiment eliminates the need for an interrogator 4 . It uses pre-existing GPS satellite position information and existing cellular phone systems.
- an intelligent wireless telephone 11 is shown in this figure. While one particular technology is used for illustrative purposes, those skilled in the art will recognize that any suitable wireless technology can be used. In addition, those skilled in the art will realize that a device such as a PDA 9 equipped with a wireless modem can also function similar to the intelligent wireless telephone 11 .
- GPS is only one of a number of commercially available positioning systems. For example, Omega, Decca, Tacan, JTIDS, Loran, Relnav and PLRS are known navigation systems. However, GPS is preferred because of its accuracy, global availability, and low-cost.
- the individual 1 carries an intelligent wireless telephone 11 .
- the intelligent wireless telephone 11 has an integrated GPS receiver (GPS receivers are well-known in the art) which receives GPS satellite position information from GPS satellites 13 .
- GPS receivers are well-known in the art
- the intelligent wireless telephone 11 determines its exact location based on the GPS data.
- the GPS data enables the computation of position, including longitude, latitude, and altitude data which identifies a precise geographic location. This data would preferably be passed to the advertising system 7 .
- the intelligent wireless telephone 11 communicates with the cellular telephone tower 14 on a periodic basis. At this time, the intelligent wireless telephone 11 transmits its GPS location data to the cellular telephone tower 14 .
- the intelligent wireless telephone 11 may also transmit its identification information to the cellular telephone tower 14 at this time. However, this identification information may also be omitted since the telephone number is unique to the individual 1 , and therefore the advertising system 7 can determine who the individual 1 is without receiving identification information other than the telephone number.
- the information received from the individual 1 at the cellular telephone tower 14 is communicated to a data processing station 15 connected to the cellular telephone tower 14 .
- the data processing station 15 transmits the individual's 1 identifying information and location information to the advertising system 7 via the Internet 6 .
- the advertising system 7 can then directly download the appropriate data corresponding to the advertiser in that location to the intelligent wireless telephone 11 via the cellular telephone network using the data processing station 15 and the cellular telephone tower 14 .
- An alternative preferred embodiment uses a GPS “slave” which is attached to an on-board “master” that commands the GPS slave to output location information at preset times. Using this information, the intelligent wireless telephone 11 transmits in batch quantities, all advertiser locations within an area close to the GPS computed location when requested by the master.
- the intelligent wireless telephone 11 has incorporated within it a scaled-down version of an Internet 6 Web browser. Information from advertisers and/or information providers in the requested location is downloaded to the intelligent wireless telephone 11 via the Internet 6 and cellular network.
- the advertiser sites may be any site which provides information to the individual 1 , which may include not only stores that provide products or services, but also other physical locations, such as billboards which only provide information or advertisements.
- mobile stores or “advertisements” can have affixed a GPS/phone to report its location at any instant in time.
- This enables the “mobile store” or “ad” location information to be compared to an individual's 1 intelligent wireless telephone 11 location information.
- the system functions the same as if the mobile store or ad were at fixed locations and only the individual 1 was mobile.
- a merchant “walks” an area.
- the merchant defines the geographic area to which the merchant's information is to be distributed.
- Mobile stores or advertisements function in the same manner. As the mobile store or advertisement moves through an area, it dynamically updates the area to which its information applies, and any individual 1 who happens to be close enough to be identified will receive information related to the mobile store or advertisement.
- a “Buddy” system can be implemented whereby individuals can be alerted when friends are in the area, such as when two or more individuals are detected in a shopping mall.
- the system can notify each of the individuals so that they can have the opportunity to meet.
- This feature can be implemented as part of the individual's preference which the individual sets into the system. Preferably, this feature can be dynamically modified so that an individual can turn the feature on or off at will by updating preferences.
- Another preferred embodiment allows the advertising system to synchronize with online radio and television broadcasts.
- a number of Internet Web sites currently provide radio and programming broadcast from various locations. If an individual is online and connected to one of those Web sites, the advertisements presented through the Web site can be monitored and synchronized with the other information presented to the individual. The individual would also initialize this feature through the individual's preferences set by the individual with the system.
- this same method can be implemented in conjunction with local cable providers or satellite television by communication with the converter box, determining the channel the box is tuned to, and then using this information, referencing a commercial programming schedule stored in the advertiser system 7 . The information retrieved should be time stamped to know if the channel being watched is being watched when an advertisement is due to run. A URL or Web page can then be loaded to the user's account using the system outlined.
- All identification information received from identification devices 3 can either be transmitted to the computer or server via the Internet at the end of the day or transmitted immediately via the intelligent wireless telephone 11 through the Internet as they are being received. Likewise, identification information received from a predetermined number of identification devices 3 can be stored and then bulk transferred to the computer of the advertising system 7 at predetermined times or levels.
- This application would reside on a platform which would collect and send the data from the interrogator 4 , using commonly known protocols such as FTP, to the advertising system 7 where the time, location, and individual identification information would be used to transmit select information to a specified individual 1 .
- the merchant when a conventional fixed location business initiates use of the system, the merchant, rather than relying on a relational database of atlas information, may use an identification device 3 to “walk,” plot and record the locations of interest to the merchant. As the merchant walks through an area, the locations the merchant's walked in define the perimeter of the area which the merchant has an interest in. Once the walk is complete, the system will associate the area within this perimeter with the merchant. This alternative embodiment allows the merchant to customize locations covered by the system to the merchant's choice.
- the identification device 3 when used by the Merchant to walk an area, may also be referred to as an information provider identification device.
- That alternative method of establishing the location of an individual 1 is to register their physical, street, or mailing address through an atlas database reference established coordinates that are triggered via GPS or other suitable scheme to then initiate data or advertisement delivery.
- the device carried by the individual which communicates information may be any suitable technology
- the type of device used by the individual to receive information from the advertising system may also vary. Accordingly, the invention herein disclosed is to be limited only as specified in the following claims.
Abstract
Description
Claims (111)
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USRE41701E1 (en) | 2010-09-14 |
US6912398B1 (en) | 2005-06-28 |
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