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News from Google

AdSense for Feeds

Announcement
May 17, 2005

Today, Google continued its efforts to support the creation and distribution of quality content, by announcing a beta test of AdSense for feeds via the Google Blog (googleblog.blogspot.com/2005/05/feed-me.html). AdSense for feeds enables publishers distributing content through Really Simple Syndication (RSS) or Atom feeds to include relevant text ads in their feeds and receive a share of the revenue generated by ad clicks.

Benefits of the program include:

• Providing an additional revenue opportunity for publishers
• Helping make content creation and distribution financially viable for publishers
• Offering users relevant information about products and services
• Extending the reach for AdWords advertisers

Publishers simply apply for AdSense for feeds and, once approved for the new program and, they simply insert a few lines of code into their feeds and relevant text-based AdWords ads start appearing. More information about AdSense for feeds can be found at www.google.com/adsenseforfeeds or on the Google Blog.