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5a: Cost Control

Lessons Catalog

Lesson 5a: Cost Control

How AdWords Controls Costs

AdWords Discounter and Actual CPC/CPM

Smart Pricing

Quiz

How You Can Control Costs

Setting the Right Budget

Setting the Right Bids

Content Bids

Quiz

You will always be charged the maximum cost-per-click (CPC) or cost-per-thousand impressions (CPM) bid you set for a keyword, placement or ad group.

		False
		True

Using ______, AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.

		the AdWords Discounter
		account optimization
		the Budget Optimizer
		smart pricing